Privacy Policy

Last Updated: October 29, 2025

Your privacy matters to us. This Privacy Policy explains how Pianova (operated by Vienna International, Inc. dba HAILUN USA) ("we," "us," or "our") collects, uses, protects, and shares your personal information when you visit mypianova.com or purchase Pianova digital pianos from us.

1. Information We Collect

Personal Information You Provide

When you make a purchase, create an account, or contact us, we collect:

  • Contact Information: Name, email address, phone number, shipping address, billing address
  • Payment Information: Payment details and billing info (processed securely via Shopify Payments or other PCI-compliant providers)
  • Account Information: Username, password (encrypted), order history, saved preferences
  • Communication Data: Messages sent through contact forms, customer support inquiries, product reviews

Information Collected Automatically

When you visit our website, we automatically collect:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time on site, products viewed, cart activity
  • Cookies & Tracking: Session, preference, analytics, and marketing cookies (see Cookies section)
  • Referral Source: How you arrived at our site (search engine, social media, direct link)

Notice at collection: We provide this privacy notice at or before the point of data collection (e.g., account creation, checkout, newsletter sign-up).

2. How We Use Your Information

We use your personal information for the following purposes:

Order Processing & Fulfillment

  • Process and complete purchases and provide transactional communications
  • Send order confirmations and shipping notifications
  • Coordinate delivery with carriers and manage returns/warranty service

Customer Service & Support

  • Respond to questions, provide troubleshooting, and send important service updates

Marketing & Communications (With Consent)

  • Send promotional emails and product recommendations
  • Personalize content and offers
  • You can opt out of marketing emails at any time using the “Unsubscribe” link in our emails or by contacting support.

Website Improvement & Analytics

  • Analyze traffic and usage, improve performance and user experience

Legal Compliance & Fraud Prevention

  • Prevent fraud and unauthorized access, comply with tax and regulatory obligations, and enforce our terms

3. How We Share Your Information

We do not sell your personal information for money. We share information with service providers who process data on our behalf:

Service Providers

  • Shopify: Our ecommerce platform and hosting provider that processes your data to operate the store and payments (see Shopify’s privacy policy)
  • Payment Processors: Shopify Payments, PayPal, and similar PCI-compliant providers
  • Shipping Carriers: FedEx, UPS, USPS, and logistics partners
  • Email & CRM: Providers used to send order confirmations and marketing emails (if you opt in)
  • Analytics & Advertising: Tools like Google Analytics and ad platforms for measurement and, if enabled, advertising

Legal, Safety, and Business Transfers

  • We may disclose information to comply with law, protect our rights and users, or in connection with a merger, acquisition, or sale of assets

4. Cookies & Tracking Technologies

We use cookies and similar technologies to operate the site, understand usage, and (if enabled) provide personalized advertising.

Types of Cookies

  • Essential: Required for core functions (cart, checkout, login)
  • Analytics: Understand site usage and performance
  • Marketing: Deliver relevant ads and measure campaigns
  • Preferences: Remember settings like language and region

Managing Cookies: You can control cookies in your browser settings. If you are in the EU/UK, non‑essential cookies are used with your consent and you may withdraw consent at any time via your browser or cookie banner settings.

5. Your Privacy Rights

For All Customers

  • Access: Request a copy of the personal information we hold
  • Correction: Update inaccurate or incomplete information
  • Deletion: Request deletion, subject to legal obligations
  • Marketing Opt‑Out: Unsubscribe from promotional emails at any time

California Residents (CCPA/CPRA)

California residents have the right to:

  • Know the categories of personal information collected, sources, purposes, and categories disclosed
  • Access, correct, and delete personal information (subject to exceptions)
  • Opt out of the sale or sharing of personal information for cross‑context behavioral advertising
  • Limit use of sensitive personal information (if collected)
  • Not receive discriminatory treatment for exercising their rights

How to exercise: Submit a request via support@pianova.com. If we use advertising cookies or pixels that qualify as “sale” or “sharing,” a “Do Not Sell or Share My Personal Information” link will appear in our website footer. We also honor browser‑based opt‑out signals where required.

European/UK Residents (GDPR)

If you are in the EU/EEA or UK, you have additional rights, including:

  • Data portability, restriction, and objection (including to processing based on legitimate interests)
  • Withdraw consent at any time where processing is based on consent

Lawful bases: We process your data to perform a contract (orders), with your consent (marketing/analytics cookies), to comply with legal obligations (records), and for our legitimate interests (fraud prevention, site security).

Submit privacy requests: support@pianova.com

6. Data Security

We use reasonable safeguards to protect your information, including SSL/TLS encryption, secure hosting, access controls, and monitoring. Payments are processed by PCI‑compliant providers. However, no method of transmission or storage is 100% secure.

7. Data Retention

We retain personal information for as long as needed for the purposes described in this Policy, to comply with legal/tax obligations, and to resolve disputes. When you request deletion or close your account, we will delete or anonymize data unless retention is required by law.

8. Children's Privacy

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If a child has provided us information, please contact us to delete it.

9. International Data Transfers

We process data in the United States. Where applicable, we rely on appropriate safeguards for international transfers (such as standard contractual clauses) and protect your data in accordance with this Policy.

10. Third-Party Links

Our site may link to third‑party websites. Their privacy practices are governed by their own policies. Review those policies before providing any information.

11. Changes to This Privacy Policy

We may update this Policy to reflect changes to our practices or legal requirements. We will update the “Last Updated” date and, when required, provide additional notice or seek consent.

Questions About Your Privacy?

If you have questions or wish to exercise your privacy rights, please contact us:

Email: support@pianova.com
Phone: +1 509-946-8078
Mail: Vienna International, Inc. dba HAILUN USA, PO Box 1130, Richland, WA 99352